This season, sustainable & fashionable go hand in hand.
Case in point: The “I’m Not A Plastic Bag” Bag, by Anya Hindmarch for Sainsbury’s.
In addition to being adorable, the summer’s new it-bag is environmentally friendly. Designed as an alternative to the plastic shopping bag, it is intended to raise awareness and encourage people to make changes in their behavior as consumers- namely, to refuse store-provided plastic bags in favor of bringing their own.
But being so nice to the environment (and cute to boot!) has made the bag extremely popular – the simple (and inexpensive – it cost only £5) cotton bag sold out in an hour in the UK- twice. Limited editions– in other colors– are due for release this summer in the US and Asia.
Reducing your carbon imprint has never looked so chic.
Learn more & pre-order a bag on Anya Hindmarch’s web site.
Via Bagsnob.com. Photo from My Fashion Life.
i heard that rumor, too.
May 9, 2007 at 11:33 amI got an email about these from the WaPo DC Fashion Scout…which means every Hillblogger will have one in June…but you can preorder the bags here
http://www.anyahindmarch.co.uk/division/environmental_bags.aspx
i heard a rumor that they were going to be available at whole foods. i might be throwing elbows on p street come july.
May 9, 2007 at 11:26 am