BYT Empire

Brightest Young Things


To Whom it May Concern:

2009 was a very good year for the DJ community, for both practitioners and followers alike. We overwhelmingly held the line pon di floor, that we might not die slow, but in fact, make it out alive so long as we fixed our accent. We also learned that any talentless hack can become internationally famous by telling people to just dance. (Though on a somber note, we did lose the Toxic Avenger, who will be missed). Even locally, Nadastrom saved us from being so damn high, (and they might even help us make a milli, WTF?........)

But from the highest of highs to the lowest of photog-blackmailing lows, one thing was certain across the boards: Everyone, all inclusively, was “killing it.” Whether you were hip enough to stencil over the “g” with an apostrophe, or so square that you had to keep it in the box, nearly everyday, you knew someone who was committing a social homicide.

E-scientists everywhere were fighting tooth and nail to keep the internet, and thereby the world as we know it, from imploding, due at unsustainable flood of the letters, “k”, “I”, “L”, “N”, “G”, and “T” that biblically flooded both Twitter and Facebook each and every second. In fact, it was statistically proven* that one out of every three words that came out of a DJ’s mouth in ’09, was “killin’ it.” *

And as the stock in gaudy, passé sunglasses and child molester facial hair skyrocketed, so did the diversity of things that were capable of murder. First, your good DJ friend was “killin it,” then your DJ night was “killin it”, then your mix, which is all well and good. But then, your bad DJ friend began to “kill it”, and this was just the beginning of the burst bubble. Next your tights (which are, might I add, not pants), were “killin it”, then your mix drink, then that funny thing your cat does began to “kill it”, and finally, we knew the death knell had wrung when your grandmother’s pumpkin pie this Thanksgiving was “killing it,” (something grandma-ma would never approve of).

Now, toast is “killing it,” funny ice cubes are “killing it”, and even that serious knitting you did last night “killed it.” In fact, so netherously devoid of meaning has the phrase become, the only thing it notes for certain, is a pulse. Today, when the average person sees the “tweet”, “Yo, last night my boy DJ JazzyDJ was killin’ it at the american apparel club!,” it translates to, “The other evening, a friend of mine was in a room of one to three people.” Hipster-linguistics, as we know them, have been undone by a Goldman Sachs surge of activity, and left 120 BPM with no discernable critique.

The breadth of this epidemic would make even Al Gore throw his hands up in surrender, as he broke down to cry. The world has waited too late; people have taken too long. “Killing it”, is, I’m less than afraid to say, dead. It died sometime ago now, probably right after it was used to describe a shirt with indigenous peoples and wolves on it. But let us use the brief time we have left, between 2010 and 2012, to let go, and move on. We can appreciate the close times we had, (typically, at four AM, writing regrettable text messages, somewhere outside of a jumbo slice), with “killin it”, while she, he, or it, was here. But we need to do the right thing, and acknowledge that, since receptionists have began to note happy hours for their abilities to “kill it,” those words are dead to us. Only in moving on, can we finally find a common peace.

As for what comes next, well, there are no concrete answers for that. Sometimes there are tough questions without a definitive answer. We, who created this genocidal beast, will have to explore new mad decent archeology. Maybe it will come soon, maybe not. Maybe DURKL will release a new phrase with their spring line. Something tasteful, yet tacky, that comes in a neon plaid. But whatever the case, we need to move on, not for our children’s sake, or for our children’s children’s sake, but for the sake of the next time we hear a DJ and need to express our textual airhornes to the anonymous interweb we all connect on.

Join me, won’t you?

Sincerely,
Denman C. Anderson

*Statistics based on facts the author made up
*”Killin it” is actually two words

Previously in Misc/Awesome:

God loves a cheerful giver.

COMMENTS (14)

  • So Sweet
  • Report

2 years ago Michael said

Can we bury it in the same hole as "face melting"?

2 years ago Matt said

this post was epic.

2 years ago Peter said

I totes predicted this. At a rock show it's basically code for: IM TWITTERING AND NOT LISTENING TO THE BAND

How about instead of the sharp brothers coming up with a new filler phrase everyone tries to use descriptive language to paint a picture of the scene/sound/taste/cat gesture so that readers or followers can judge for themselves whether something was great or not? Or is that asking too much?

Strong words, sir. I commend you.

2 years ago Peter said

but lady gaga is awesome so i must shun you

SHUN THE NONBELIEVER

2 years ago Michael said

Peter - anywhere it is basically code for "my posting on a social network site is far more important to my well-being than anything that is happening where I am currently."

Which, if you think about it, is highly insulting to the people you are with, or the show you are attending. Unless, of course, the people you are with are doing the same thing.

2 years ago Logan said

what if you attended show where someone literally killed it?
http://www.hellonearth.com/gigo/different_hell.html

2 years ago Michael said

Logan - or the Whitesnake show in Rhode Island. They Killed It to the tune of 100 people.

2 years ago empath said

what if you attended show where someone literally killed it?
----------

Like Great White?

2 years ago Michael said

Yeah. I meant Great White, not Whitesnake. Damn.

2 years ago V said

Obligatory this post is KILLIN' IT.

2 years ago andrew bucket said

best line:

In fact, so netherously devoid of meaning has the phrase become, the only thing it notes for certain, is a pulse.


thats reallly funny.

2 years ago LUCAS said

smushing it-courtesy of the jerz shore.

2 years ago CMJS said

Can we also put an end to the phrase "Goin in'!!!" That one is way overdone also.

2 years ago katie said

This is hilarious. Thank you.

Add a comment

Comment